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Media Planning 101

social media calendar

Find The Best Time To Post On Instagram And Connect With Your Followers

How do I grow my Instagram following?

10 actionable ways to supercharge your follower growth on Instagram: 1. Post consistently (at least once a day)
2. Try videos, live videos, and Stories.
3. Study and use quality hashtags.
4. Share user-generated content.
5. Collaborate with others.
6. Post at your best times.
7. Use your analytics.
8. Engage your fans.
More items

It’s the perfect place for networking and it’s especially popular amongst college graduates and high-income earners. The half-life of a tweet is only around 18 minutes, but tweets can still be an effective way to engage with your audience. Especially now that Twitter has extended their infamous character limit from 140 to 280 characters.

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Industries such as technology, healthcare, travel and tourism, media and entertainment, and education—as well as non-profit organizations—all have different peak times. Knowing who your audience is and what they want to see on social media is key. That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business.

Share videos that you’ve found around the Internet or that you’ve created yourself. You don’t have to appear in the video — a screencast or an audio clip while you film beautiful scenery can work well. Videos often get shared and viewed more because they’re highly engaging.

Become A Better Social Marketer

These insights can help you gauge the success of your social influencer and brand ambassador campaigns. Connecting with your target audience is more important than ever. Measuring engagement, shares and positive comments from your micro-brand experts can help you identify strong brand representatives to fuel genuine product adoption and usage. Here are the best times to post on social media whether you’re a B2B or a B2C business owner. Sometimes it helps to know how often the world talks about your business.

Pinterest is largely considered to be the domain of home décor and kid’s birthday party planning, but you’d be surprised social media calendar by what other niches have traction there. LinkedIn is the prime choice for business-to-business companies.

According to Cisco, video traffic will account for 82% of all business and consumer traffic by 2022. Now you have to be more creative and use different content types. Gone are the days when text was enough to spark the interest of your audience. Of course, we’re all tempted to improve our content and tweak it additionally, and this date will help you speed up the process and avoid getting caught in the web of perfectionism. Every time you extend your deadline you miss out on generating new leads and conversions.

  • Marketers can use this template to easily plan out individual social media posts — monthly or annually — while keeping an eye on bigger picture events, holidays, publications, and partnerships.
  • Calendars can help you track performance and plan for future posts.
  • By using listening for competitive research, you’ll see a comprehensive view of the hashtags, keywords, brands and topics that audiences like yours are engaging with on different social platforms.
  • Once you have a few basic topics in mind, it helps to use a more in-depth research tool like social media listening to learn more about what your audience wants to see.
  • With a calendar, marketers can look back and analyze which content performed best so they can adjust their strategy accordingly.
  • Without a calendar, social media marketers are publishing content into the void and are unable to track big-picture and past performance.

Every audience is unique, which is why you also want to conduct analysis and get an understanding of your audience as you continue to curate your social media content calendar. Take a look at your calendar and your analytics to find trends and patterns in the data. Noticing trends will help you see how social network analysis people on different platforms react to different types of content and different posting times. Having an active social media presence is an important undertaking. But it can be hard to know how to stage your content across various social platforms so that you maximize the value of every tweet or post.

A fear of missing out can keep you returning to social media over and over again. Even though there are very few things that can’t wait or need an immediate response, FOMO will have you believing otherwise.

The great thing about Knowledge Commerce is that you don’t have to worry about inventory. Giving away free access to your online course doesn’t cost you anything. Plus, you don’t have to take the time to box it up, ship it, and track the delivery. Contests and giveaways work particularly well on Instagram. People love to win free stuff, and the people who don’t win might buy your digital products after they see how much buzz they’ve generated.

One way to increase your reach is to encourage your audience to tag their friends. If you use an image in your content you’re not legally entitled to use, then you could come under some serious legal fire. Instead, be sure to get your images from open-source websites, such as Creative Commons, and follow the instructions for crediting the source. By clicking on “register” you agree to use your information in accordance with our “privacy policy”.

As Instagram is now prioritizing both new and relevant content on the feed, the only way to get your content right in front of them is by uploading content when they are actively scrolling. And that’s the reason why it is very important to know your own best time to post content on Instagram. If you do it the right way, you can hack the algorithm and maximize the reach of your posts, get more engagement, and increase your followers. The top non-retail e-commerce brands observe the highest engagement during nights and evenings, on all weekdays – majorly on Thursday. It’s because the audience is particularly interested in watching entertaining videos after work hours.

When you know the correct time to upload your posts, you can make sense of the content overload that occurs many times when you scroll your Instagram feed. Knowing the best time to post on Instagram is the foundation of a successful presence on the popular social platform. You can use this know-how to present the right content to the right followers at the right time. Soon, you’ll have an engaged, passionate audience that looks out for your posts and shares them enthusiastically, helping you grow your influencer even more.

If you’re using CoSchedule, be sure to grab our Chrome extension. Then, grab the URL for the image from your image storage service and paste that in, too. If you’re social network analysis using Google Drive, click the “Get Shareable Link” button below. That way, you’ll have easy access to all your campaign’s assets when you’re ready to post them.

It will give you a lot of insight into what works specifically for your audience. Overall, make sure that the majority of the content you work into your social media calendar is intended to help your audience.

Best Practices To Play With The Posting Timings

This Instagram post from A Beautiful Mess has a long caption, but it’s still a lot shorter than the detailed blog post it points social media to. By sharing some personal information and a preview photo, readers are pointed to the longer, step-by-step blog post.

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