How To Curate Content So Good It Will Make Luke Cage Yell Sweet Christmas
If you want to build a following (fast) content creation or content curation is the best marketing approach around.
The challenge for doing either one is time.
It takes time to create great content. It takes time to curate great content.
As a result, we’re seeing a world filled with marketers and content creators writing content that is mediocre at best. We’re also seeing newsletters and Twitter accounts filled with content that is being shared by everyone else.
What can you do to ensure that you’re not stuck in the trap of mediocrity?
Create & curate content that will make your audience say:
For content creation, this means creating 10x content—content that’s 10 times better than what everyone else is producing. (Check out that link if you’re interested in learning how to create 10x content.)
Right now I’m going to focus on content curation, or pushing content produced by other sources.
For “Sweet Christmas!”-worthy content curation, you’re aspiring to find content that…
- …makes your audience want to read all the way through. You don’t want them to exit halfway through an article because it’s a snorefest. You want the information to be valuable.
- …is either new or is relevant to something happening right now in the industry or the media. If you’re sharing an article from last year, it should still be relevant today.
- …is a summary of something your audience doesn’t have time to read. No one feels like they have enough time to do everything they want to do. Curating content that saves your audience time is a great way to earn a few brownie points.
- …is focused around one core topic, theme or subject. Don’t be scattered.
In this blog post, I’ll share some of the ways you can uncover this content.
Let’s get started.