How To Curate Content So Good It Will Make Luke Cage Yell Sweet Christmas
If you want to build a following (fast) content creation or content curation is the best marketing approach around.
The challenge for doing either one is time.
It takes time to create great content. It takes time to curate great content.
As a result, we’re seeing a world filled with marketers and content creators writing content that is mediocre at best. We’re also seeing newsletters and Twitter accounts filled with content that is being shared by everyone else.
What can you do to ensure that you’re not stuck in the trap of mediocrity?
Create & curate content that will make your audience say:
For content creation, this means creating 10x content—content that’s 10 times better than what everyone else is producing. (Check out that link if you’re interested in learning how to create 10x content.)
Right now I’m going to focus on content curation, or pushing content produced by other sources.
For “Sweet Christmas!”-worthy content curation, you’re aspiring to find content that…
- …makes your audience want to read all the way through. You don’t want them to exit halfway through an article because it’s a snorefest. You want the information to be valuable.
- …is either new or is relevant to something happening right now in the industry or the media. If you’re sharing an article from last year, it should still be relevant today.
- …is a summary of something your audience doesn’t have time to read. No one feels like they have enough time to do everything they want to do. Curating content that saves your audience time is a great way to earn a few brownie points.
- …is focused around one core topic, theme or subject. Don’t be scattered.
In this blog post, I’ll share some of the ways you can uncover this content.
Let’s get started.
7 Best Practices For Successful & Efficient Content Curation
Spending time finding and sharing content on Twitter is an approach that can be used to grow your following.
The amount of time required to find those articles is one of the biggest frustration of community managers and marketers.
You might already know that accounts that share lots of links tend to have more followers than those that don’t. The benefits of content curation are plentiful:
- Build relationships
- Establish authority
- Drive engagement
- Connect with influencers
- Grow your following
It’s great to have an idea of what content curation can do for you, but it’s BETTER to know how to use this knowledge to drive results. In this blog post, I’m going to share with you some of the most effective ways to drive success from content curation.
Don’t Share In Bursts On Social
One of the most frequent beginner mistakes in Content Curation is the act of sharing content in bursts. We’ve all seen someone tweet more than five links back to back in a short period of time. It’s typically because they found a few great articles, felt inspired after hearing someone speak and decided to share every article they found.
It’s easy to annoy your followers if you blast them with a bunch of links.
This approach can quickly lead to a handful of people unfollowing you on Twitter.
Rather than making this mistake, use a tool like Crate with Buffer to find and share great content over the course of a few weeks or months. Tools like Crate make it easy to find great content and schedule your content to be shared on your social media channels at a later date.
Always Drive Back to The Source
It’s a sign of respect and good etiquette to link back or reference the source of the content you’ve found. It could be as simple as mentioning the user like this:
— Andrew Chen (@andrewchen) December 6, 2015
In a newsletter or blog post, you simply link back to the source.
Share Diverse Types Of Content
Instead of just sharing the same types of content – switch it up!
Infographics, ebooks, blog posts, slide decks, stats, quotes, podcasts and the list goes on. Mix things up to keep things interesting!
The content you share can range from images and charts to quotes and links. The best part about Twitter is the various different types of content that can easily be shared and distributed. If you’re finding a handful of great video content, don’t be afraid to share that either. The best content curators are committed to giving their audience a wide range of content formats.
Find Content From Different Sources
We’ve all been there when we find a great website and read as many blog posts as we can. Finding these gems can lead to content curators becoming nothing more than newsfeed for a few websites. Avoid this mistake by using Crate to uncover different authors and sources.
Type in a topic that is relevant to your audience and Crate will go out and find some of the best content on the subject.
Leverage Technology To Make Life Easier
There are lots of content curation tools available for you to leverage. Instead of spending hours putting together a newsletter or looking for content to share – embrace technologies that streamline the process.
Inject Your Personality & Voice
Don’t be afraid to add your own commentary to the content you curate. It could be as simple as adding a comment before the link shared on Twitter or giving a brief intro if you’re using a newsletter or blog.
Let your readers connect with you on a human level.
Curate Your Own Content
One of the other benefits of content curation is the fact that you can curate your own content. It’s not recommended that curate 100% your own content but don’t be afraid to include your content in the mix.
Now that you have the best practices for content curation, it’s time to put these ideas in action.
The first step?
Sign up for Crate. It’s a free tool that will give you content suggestions around what you should share on social media.