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Introducing Smarter Crates: Making It Easier To Curate Relevant Content


After chatting with many of you, it became obvious that Crate is being used for many different reasons. Whether it’s discovering content about technology and productivity or the environment and human rights, the different types of stories you’re looking for is vast.

With all these different topics, we asked ourselves:

How can we make sure that the results people are seeing are relevant to them?

Since launch, we have been asking ourselves this question on a regular basis. We have an extensive plan for how we will make your Crate feed more relevant and are excited to announce our first step: The ability to build a Smarter Crate.

This has been one of the most popular feature requests over the last few months and we’re excited to announce that it’s here!

Making Your Crate Feed Smarter With Ease

When you build a Crate, all you have to do is add a few relevant Crate tags that we’ll use to find great content. We use scan tweets from @Usernames to find great content they’ve shared, scan domains to find their best articles and leverage keywords to find any articles using those words.

The tags here would be used to find great content:

Crate Content - Smarter Crates

But what if you don’t want to share anything published from a specific domain? With our latest update, you can now exclude certain content from your feed by simply adding a minus symbol in front of the Crate tag.

Avoid Content That Has ZERO Relevance

For example, if I’m looking to share content about Dwayne “The Rock” Johnson, we both know I’m not looking for content about Granite or Sedimentary rocks.

The Rock - Crate Relevance

Using  the latest feature, you can now exclude keywords like “Geology” and “Minerals” to ensure the content is relevant by simply adding a – in front of the tag:

The Rock - Exclude Words

Crate will then filter through the various stories associated with these tags and deliver back the most relevant stories.

Not interested in sharing your competitor’s content?

That’s easy. Add the domain with a minus sign in front like this:

Crate Negative Content

And we’ll never deliver content from their website into your feed.

New Language Features For International Usage

When we launched Crate, we didn’t plan for it to be used all over the world. But thanks to our passionate users, we’re being used in countries and cities that are still on my bucket list for places to visit:

Crate - Map

While we’re still far from done, Crate is excited to now offer the ability to filter content by language.

To recieve content in a different language, click the drop down next to the “English” default and select your prefered language. Once you have identified the language preference, continue to Build your Crate for results.


With the launch of Smarter Crates, we hope that the content showing up in your Crate feed is more relevant than ever before. Give it a try and let us know what you think, we’d love your feedback in the comments below.