Blog topic
Marketing
How content gets found and shared: distribution, headlines, formats and the research behind what people click and pass on.
- Marketing
What Early Social Media Builders Got Right
Lessons from people who built audiences in the early days of online video, blogs and Twitter: consistency, a clear format, replying, and patience.
- Marketing
Where to Find Content Ideas When You've Run Dry
Eleven reliable sources of content ideas: customer questions, search data, X searches of your field, your own curated links, old posts and more.
- Marketing
Headline Swapping: Share the Same Link With a Fresh Angle
How to share the same article on X several times without repeating yourself: rewrite the angle each time, space posts out and compare which version worked.
- Marketing
How to Create Strong Content People Want to Share
What makes content worth sharing: a specific reader, a real problem, original material, clear structure and an honest headline, with a checklist to use.
- Marketing
8 Psychology Studies Growth Marketers Cite (and Their Limits)
Eight well-known psychology studies behind common marketing advice, what they actually found, where the evidence is weaker, and how to use them honestly.
- Marketing
Working With Influencers Without Buying Fake Reach
How to find the right influencers for your niche, spot inflated followings, approach people respectfully and follow disclosure rules for paid posts.
- Marketing
Types of Blog Posts: 12 Formats and When to Use Each
Twelve blog post formats, from how-to guides and checklists to case studies and roundups, with what each is good for, effort level and how to share it on X.
- Marketing
12 Content Distribution Tips That Don't Need a Budget
Twelve free ways to get more readers for content you've already published: internal links, re-shares, notifying sources, communities, newsletters and more.
- Marketing
Headline Ideas: 15 Patterns That Hold Up
Fifteen headline patterns for articles and X posts, with examples, when each works and when it turns into clickbait, plus a quick way to test them.
- Marketing
Content Distribution: A Practical Plan for Every Piece You Publish
A simple content distribution plan: owned, earned and paid channels, a launch-week checklist, re-sharing on X with new angles, and what to measure.
- Marketing
Content Intelligence: What Every Marketer Should Know
What content intelligence means, the signals it uses (search, engagement, sharing), how to do a lightweight version yourself and where the data misleads.
Other topics: Social Media · Products & Launches · How-To & Productivity · All articles