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How To Fix Your Twitter Presence In 60 Minutes Or Less

 

Let’s be real, no one really wants to audit their Twitter presence.

You’ve got a to-do list a mile long you need to work through, not to mention a second list with all the new projects you actually want to take on. Blocking off time to fix up your Twitter game isn’t exactly at the top of either list.

What if I told you it didn’t have to be as excruciating as you’re probably thinking?

The truth is, all you really need is an hour. If you can spare just 60 minutes, you can save hours and hours of Twitter work going to waste.

In 60 minutes, you’ll know what content your followers actually want, how to deliver what they’re looking for in a way that encourages engagement, and how you can best set up your profile to up those engagement numbers even more.

I’d say that’s a fair trade, right?

To pull it off, we’re going to focus on three core Twitter to-do’s you need to tackle:

  • Auditing your profile.
  • Auditing your followers.
  • Auditing your content.

The goal here is to arm you with the insights and tactics you need to one up your Twitter game within the hour.

Let’s get started!

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How To Come Up With Unique & Fresh Content Ideas (Regularly)

If you’ve ever wondered…

  • “How do I come up with great blog ideas on a consistent basis?”
  • “Where do my competitors come up with ideas for great blog posts?”
  • “What are the best sources for inspiration when it comes to finding blog post ideas?”


…then I’ve got something you’re going to love.


It’s a list of proven ways to find inspiration for your next great piece of content. Over the last few years, I’ve written hundreds of blog posts that have been featured on various sites and viewed millions of times. I’m often asked how I constantly come up with new ideas for the different blog posts and where I find my inspiration.


In this article, I’m going to share with you five tactics that I rely on every single week as I brainstorm ideas for my own blog or the content I’m often developing for clients.

Bookmark these resources and use them next time you’re feeling stuck.

Let’s get to it…

Leverage Industry-Specific Forums

One of the biggest benefits that the internet has brought marketers is the ability to understand our audience better than ever before. The internet gives us a platform to discover the perspectives, opinions and triggers that resonate with our audience without actually talking to them.

Today, you can find online communities where hundreds or thousands of people talk about topics they’re passionate about. It could be a forum dedicated to Pokemon. It could be a forum dedicated to writing. It could be a forum dedicated to Guitars.

The web is filled with these different communities, and within these communities are discussions that you can use as inspiration for blog and marketing content. One of the biggest mistakes that content marketers make is assuming they know what their audience wants rather than spending the time to truly understand.

One site I rely on frequently for finding passion-based communities is Reddit. It’s one of the oldest forum sites on the web, and still one of the most active, boasting millions of visitors every single day. You can spend time browsing through conversations and the sort by the top content in a Subreddit to uncover great content ideas that you know your target audience is going to enjoy.

Let’s say I’m interested in launching a new blog all about Philosophy. I could go to the /r/philosophy subreddit and see what the top content was over the past week:

philosophy-reddit

From here, I can quickly see that there was a lively discussion about The Philosophy of Bob Ross & The Joy of Painting. Using a site like BuzzSumo, you can type in a keyword from the topic and see if it’s something that could potentially stir up some shares:

buzzsumo

In this case, I quickly see that a topic on Bob Ross could resonate with a large audience and might be worth pursuing. At this stage, I just need to find the right headline and story angle to craft something that my audience would enjoy. Using a tried and tested headline formula, something like: What Bob Ross & The Joy of Painting Can Teach Us About Stoicism could work well.

Hop In The Shower Or Meditate

Sounds hippie-ish, doesn’t it?

Hear me out for a second.

As Leo Widrich explained on the Buffer blog a few years back, when we shower, a lot of dopamine is released from our brains. In addition, showering forces us to think of something other than work while offering a relaxed state of mind. The combination of a dopamine high, relaxed state and distracted mind is what makes a shower the perfect place for finding great ideas.

Taking the time to meditate or take a relaxing shower can ease your sense of writer’s anxiety.  As content creators, it’s easy to be thinking all the time about your next great piece of content or how to further distribute your latest piece. Over time, this constant effort to create something new can cause mental fatigue and push you to a point where you’re simply unable to gather new thoughts.

The peace that you can achieve when showering or meditating can offer a bit of clarity. You can use this time be alone with your thoughts and be better equipped to tackle your next creative endeavour.

Here are a few addition benefits that meditation can offer:

meditation-benefits

Use Quora For Headline Inspiration

One of my favorite question-and-answer sites, Quora, is a brilliant resource for finding inspiration for your next piece of content. It’s a site where people ask questions above a specific topic and receive answers from the community. Quora is filled with a diverse range of topics. From Startups and Inspiration to Productivity and Politics—there are experts from around the world answering and asking questions on the subjects your audiences might be interested in.

When you’re looking for content inspiration, I recommend using Quora’s search bar to type in the topic you’re looking to write about. Let’s say you want to write about stock markets. Type it into Quora…

quora-stock-markets

…and use the results as inspiration for your next post.

For example, the question: “What are the best tools for learning finance and stock markets?” is a great starting point for a new blog post titled: “10 Of The Best Tools For Learning Finance & Stock Markets.”

Try a few new keywords, rinse and repeat.

Use Crate For Content Inspiration

It wouldn’t be an understatement if I said that in the last six months, the majority of my ideas came from Crate. I know the same is true for many other Crate users because I’m the co-founder of this tool and I get to see all the user feedback.

Crate is built for content curation, but it’s also being used for inspiration. At its core, Crate is a content recommendation tool that makes content suggestions based on keywords, domains and Twitter handles that you upload to the site. Crate then uses these pieces of information to find the best content containing those keywords, shared by those Twitter handles, or published on those sites.

To find inspiration, you start by building a Crate:

Crate Building Screen

As mentioned, you’re going to want to add relevant keywords, domains and Twitter handles to your Crate to get great results. I like to create Crates that are specifically about the topics I’m going to write about.

This is a Crate about marketing:

Crate-Blog

 

Using this information, Crate goes out to the web and finds articles that match the criteria I’ve uploaded. Within minutes (sometimes seconds) I have a stream of content filled with interesting, compelling and unique articles:

Crate - Content Inspiration

I use this stream to find insights about the type of content that people want in this industry. In the example above, I see that one of the most popular blog posts is titled: “The Best Way To Present Marketing Results To Your CEO.”
From there, I could start remixing the headline until I land on an original idea that would likely resonate with my audience. For example, I could write: “Six Tips For Presenting Complex Analytics To Your CEO” or “How To Communicate The ROI of Social Media To Your CEO.”

Visit Viral Sites For Content Inspiration

Whether you love BuzzFeed or hate BuzzFeed, you have to respect their ability to create content that gets shared. It’s hard to go a single week without seeing something online that was developed by the folks at BuzzFeed.
Sites like BuzzFeed and Upworthy offer daily articles, videos and quizzes that can be used by marketers as inspiration for your next great piece. For example, here’s a batch of content that was trending on BuzzFeed at the time I wrote this blog post:

buzzfeedLet’s say I’m running a blog all about writing. From this list, I could find inspiration and come up with the following ideas for potential topics on my blog:

  • 21 Tips For Writing a Bit Better In 2017
  • 33 Writer Jokes That Are Just Very, Very Funny
  • Which Writer Are You More Like? Shakespeare or Marlowe?
  • Can You Spot The Child Prodigy Before They Became A Famous Author?

It’s all about the remix!

You take inspiration from these articles that have absolutely nothing to do with your industry and remix them to fit your story. In doing so, you’re able to come up with fresh content that will consistently leave your audience waiting for more.

Wrapping Up

So there you have it:

Five great ways to come up with new content ideas on the regular.

Of course, there are tons of other ways to find inspiration for content ideas—everyone has their book of tricks for brainstorming. I’d love to hear some of the ways you come up with ideas. Please leave a comment below!

Headline Swapping: Why You Should Write 3 Different Headlines To Maximize Reach

Today, you’re going to learn why some of the top media companies are using headline swapping to drive maximum reach and traffic to their content.

What’s headline swapping?

That’s the question I set out to answer after hearing about some media companies writing multiple headlines for a single piece of content. After coming across this trend, I decided that I was going to dive deeper and see what it was all about.

In this blog post, you’re going to learn how a simple approach such as headline swapping can have a direct impact on content engagement, SEO rankings and your ability to create content that gets spread on social media.

Let’s get to it…

How Slate.com Uses The Headline Swapping Technique To Drive Millions Of Visits & Thousands Of Shares

 

Slate Headlines

The Social Title

The goal of a social title is to inspire people scrolling through Twitter or Facebook to click on a link. Some of the most viral and effective social media titles leverage a concept called the curiosity gap. It’s the content we’ve all seen on Facebook. It’s the content made famous by the BuzzFeed, Upworthy, Viralnova, World Star & eventually embraced by everything from Slate.com to the Wall Street Journal.

As Joanne Weibe of Copyhackers described the Curiousity Gap:

It’s the space between what we know and what we want or even need to know.

In the Social Title being used by Slate, what we know is that Lady Gaga & her infamous Meat Dress. What we want to know is who the woman is behind it… And that’s what causes us to click.

On-Site Title

The goal of an on-site title is to do one thing:

Keep you on-site.

In 2009, Jakob Neilsen pointed to the editors at BBC News as being the best at creating these titles. He described these headlines as being:

  • Short (The average headline consumed a mere 5 words and 34 characters.)
  • Rich in information scent (Clearly summarize what happens)
  • Front loaded (The most important keywords are used)
  • Understandable out of context
  • Predictable (Users know whether they’ll like the article before they click)

Wait… What…

I know.

It’s completely opposite from what we’ve seen spread around the web.

But what makes it work is that this is the title once you’re on-site. Once you’ve already been lured to read the content from social media. It’s at this point where the author shouldn’t be striving to lure you in but instead be striving to keep you engaged.

In the example from Slate, the on-site title is short, rich, front loaded, understandable and predictable. It gives you enough to glance over it and begin digesting the primary content immediately.

SEO Driven Title

This is where things get really interesting.

The actual SEO title, the one that shows in Google search, seems completely different from the social and on-site title.

Why?

Because it understands a simple principle around why people use search engines.

They’re going to a search engine to find answers.

Most people in the world aren’t searching for answers about who was behind the meat dress but a large portion of Lady Gaga’s fan base and music fans will be looking for a review of her latest album. Especially the week of launch, take a look:

This surge of interest and this title ensures that Slate can drive traffic from search.

That’s the goal of an SEO title.

Social Media Titles vs. SEO Titles

seo-social-titles

The Case For Creating Multiple Headlines

typing-headlines

When you think about the difference between the social title above and the SEO title, think about the audience.

Who would find the social content clickable?

Who would find the SEO title clickable?

The social content is more likely to be clicked by anyone who has heard of Lady Gaga and her meat dress. It could be a Lady Gaga fan. It could be someone who is bored and just looking to procrastinate. It’s someone whose attention you were able to capture when they had an initial goal of simply scrolling through Facebook or Twitter.

On the flipside, the person who finds the title crafted for SEO is in a different state of mind. The keywords are focused around a Lady Gaga album review… The person who finds this content isn’t someone who just happened to stumble upon it mid scroll. The person who finds this content is someone who wanted to find a review of the album Joanne by Lady Gaga.

People use google to find solutions.

Sometimes it’s to find out how to tie a tie.

Sometimes it’s to learn who won Survivor.

Sometimes it’s to find out what other people think of Lady Gaga’s new album.

People using Google want solutions and an SEO title delivers that.

Crafting three titles gives you the best of both worlds. You have the ability to lure a reader in on social media and solve a problem when someone relies on search. Most blogging platforms have plugins that allow you to optimize your headlines for both social, SEO and on-site.

Take advantage of these tools and capitalize on these two benefits:

1) Search Traffic Can Drive Long Term Results

An article created with an SEO driven headline gives you the ability to rank in Google’s search engine results pages (SERPS) and drive long term organic traffic. The biggest benefit of showing up here is that organic traffic is usually the highest quality and unlike social media you don’t have always to pay to play.

2) Social Media Can Offer Immediate Traffic Through Shares

A quality blog post and a catchy headline on social media can drive thousands (maybe millions) of visits to your site within a short period of time. The life span of the average Facebook post is about 3 or 4 days and on Twitter that could be 3 or 4 hours. It’s not easy to create content on social that is sure to generate thousands of shares but a compelling headline is one of the most important factors.

Wrapping Up

Ready to use Headline Swapping for your own content marketing efforts?

Good.

Now show me in the comments that you’ve truly learned something from this. I want you to comment with an example of an SEO title, Social Title and On-Site title for a blog post that you’re thinking about writing.

I’ll let you know if it’s a good combo and if there’s anything you can do to improve it.

I look forward to hearing from you! 

(This article was inspired by this post on Inbound.org)