This is Gary Vaynerchuk’s first tweet that he sent out back in May 2007:
Working on 2321 emails
— Gary Vaynerchuk (@garyvee) May 4, 2007
Even in the very beginning, Gary was grinding it out.
People look at Gary Vee, as he’s more commonly called, today in awe and admiration. They look to him for advice on marketing, entrepreneurship, self-awareness and building your own brand. His word is held to the highest degree.
So, how did he do it?
Let’s be real, no one really wants to audit their Twitter presence.
You’ve got a to-do list a mile long you need to work through, not to mention a second list with all the new projects you actually want to take on. Blocking off time to fix up your Twitter game isn’t exactly at the top of either list.
What if I told you it didn’t have to be as excruciating as you’re probably thinking?
The truth is, all you really need is an hour. If you can spare just 60 minutes, you can save hours and hours of Twitter work going to waste.
In 60 minutes, you’ll know what content your followers actually want, how to deliver what they’re looking for in a way that encourages engagement, and how you can best set up your profile to up those engagement numbers even more.
I’d say that’s a fair trade, right?
To pull it off, we’re going to focus on three core Twitter to-do’s you need to tackle:
- Auditing your profile.
- Auditing your followers.
- Auditing your content.
The goal here is to arm you with the insights and tactics you need to one up your Twitter game within the hour.
Let’s get started!
Guest post from Josh Gallant, Digital Marketing Strategist.
In case you haven’t heard, long-form tweeting now exists.
That is, if you consider 280 characters to be long-form. If you’re comparing that number with the 140 character cap of old, new-school tweets are going to seem like oversized college textbooks.
Am I the first person to jump on the trend and write about the new character limit?
No, I am most definitely not.
Pretty much everyone that creates content and uses Twitter has beat me to the punch. They’re all jumping to answer the most popular question across the internet recently. That question everyone’s asking typically looks something like this:
“How can I BEST use my 280 characters to maximize my tweets?”
Well I’m going to give you an answer you probably haven’t seen yet. How can you utilize all those characters, you ask? Simple…
Ignore 140 of them.