In one sentence
The Headline Swapper rewrites one headline into question, list, how-to, quote-style and curiosity angles using fixed templates, and shows each one's X character count with and without a link.
Why swap a headline at all?
Because the article's own headline was written for a search result or a homepage, and a post on X competes in a very different feed.
A headline like "Q3 Product Update" makes sense on a company blog and says nothing in a timeline. The same link shared as "The three changes in this update that affect free users" earns a second look. Swapping is also how you share one good piece more than once without it reading like a repeat.
What angles does it generate?
Six kinds, two of each except the original: question, number, how-to, quote-style, curiosity and the plain headline.
| Angle | Works when | Watch out for |
|---|---|---|
| Question | The reader already has the problem | Questions with an obvious yes or no answer |
| Number | The piece really is a list | Numbers that don't match the article |
| How-to | The piece teaches a process | Promising steps the article doesn't give |
| Quote-style | A line in the piece is memorable | Putting words in the author's mouth |
| Curiosity | There's a genuine surprise inside | Clickbait that the article can't pay off |
Each result shows its X character count, and the count with a link added (a space plus 23 characters). Copy a version, post it, or send it to the Share Queue to edit and schedule with the others.
How do I get better results?
Give it the clearest version of the topic, then edit by hand.
- Paste a headline that names the topic, not a pun.
- Set the number to match the article if it's a list piece.
- Add an audience ("for small teams", "for teachers") when the article is aimed at one.
- Pick two angles you'd actually say out loud and rewrite them in your own voice.
For the thinking behind this, read headline swapping and headline ideas that hold up.
Questions
Does it use AI?
No. It uses plain templates that run in your browser. It reads the topic out of your headline (for example, it drops a leading 'How to' or '7 ways to') and drops it into each pattern.
Why do some versions read awkwardly?
Templates can't understand grammar the way a person does. Use the output as a draft and rewrite the parts that don't sound like you.
Are the quote-style angles real quotes?
No. They're framing devices. If you post one, don't attribute it to the author unless they actually said it.
Is sharing the same link twice spammy?
Posting the identical text over and over is. Sharing a useful link again days later with a different angle is normal, especially for an audience in many time zones. Keep it to a handful of times.