In one sentence
The Content Mix Planner splits a week of post slots between curated links, original posts and promotion using the percentages you set, and spreads each kind evenly across the days.
What is a content mix?
It's the balance between the three things most accounts post: links to other people's work, their own work, and promotion of something they sell or run.
Accounts that only promote get muted. Accounts that only curate can feel anonymous. The mix is a deliberate choice about where you sit between the two, and writing it down makes it easier to notice when you drift.
How do I use the planner?
Set three sliders and your posts per day; the grid updates as you go.
- Move the sliders for curated links, your own work and promotion. Use a preset if you want a starting point.
- Enter how many posts a day you can realistically keep up. Three is plenty for most people.
- Choose whether the week starts on Monday or Sunday, and whether you post on weekends.
- Read the summary and the grid, then export a CSV or print it.
| Posts per day | Weekly slots (7 days) | At 60/30/10 |
|---|---|---|
| 1 | 7 | 4 curated, 2 own, 1 promotion |
| 3 | 21 | 13 curated, 6 own, 2 promotion |
| 5 | 35 | 21 curated, 11 own, 3 promotion |
Where do the posts come from?
Curated slots come from your crates, own-work slots from your notes and drafts, and promotion from whatever you're launching.
The Crate Builder fills the curated slots, the Share Queue holds the drafts, and content curation vs content creation explains how to think about the balance.
Questions
What ratio should I use?
There's no official or proven ratio. A common starting point for a curation-led account is roughly 60% curated, 30% original and 10% promotion. Creators who publish a lot often flip the first two. Pick one, run it for a month, and adjust based on what gets replies.
Why don't the percentages need to add up to 100?
The planner scales whatever you set to 100%. If you enter 50, 50 and 50, you get even thirds.
How are the slots assigned?
It works out each kind's share of the week, rounds with the largest-remainder method so the totals match exactly, then interleaves the kinds so promotion doesn't bunch up on one day.
Does the grid include times?
No. It assigns kinds to slots. Use the Share Queue's date and time filler for exact times.