In one sentence
The 60-minute X audit is a 24-item checklist across profile, posts, network, security and planning, with a countdown timer and a weighted score saved in your browser.
What does the audit check?
Five areas in a fixed order: profile, posts, network, security and a plan, with time guides that add up to an hour.
| Section | Time | What you look at |
|---|---|---|
| Profile | 10 min | Name, bio, photo, header, link, pinned post |
| Posts | 20 min | How often you post, the mix, your own commentary, credits, alt text |
| Network | 15 min | Replies, who you follow, Lists, muted words |
| Security and housekeeping | 10 min | Two-factor authentication, connected apps, recovery email, shared access |
| Plan | 5 min | One change for the next 30 days and a date for the next audit |
How do I run it?
Start the timer, tick each item that is already true, and fix small things on the spot.
- Open your X profile in another tab.
- Press Start timer. Pause it if you get pulled away.
- Work down the list. Each item has a hint telling you where to look.
- If a fix takes under two minutes, such as a broken website link, do it now and tick the box.
- Write the one change you'll try next in the notes box.
- Print the page or save it as a PDF from your browser's print dialog.
Ticks and notes are saved in this browser, so you can close the tab and come back.
Why one hour?
Because an audit that takes a day doesn't get repeated, and the value is in doing it every few months.
The checklist favors the things that change how people see an account in the first ten seconds, and the habits that decide whether it grows. The full reasoning is in the 60-minute Twitter audit, and the security items are explained in how to lock down your X account.
Questions
Is the score an official X metric?
No. It's our own weighting of good practice. Items with weight 2 (a clear bio, recent posting, two-factor authentication) count double because they matter more. X does not score accounts this way.
Can I do it in less than an hour?
Yes. The timer is there to stop the audit from turning into a weekend project. Many accounts are done in 40 minutes.
Do I need X analytics?
It helps for the 'three best posts' check, but you can also scroll your profile and look at likes and replies on recent posts.
How often should I run it?
Every three months suits most people and brands. Run it after any big change, like a new job, a rebrand or a period away.