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How Product Hunt Helped Our Launch Go From 0 to 100


Crate is a project I’ve had in my brain for about 1.7 years now. It all started with a big piece of paper and a handful of wireframes I hacked together on an October evening. I remember the rush, the excitement and the thrill that comes with creation.  It was fun.

It gave me a similar rush to what I have when I worked with other entrepreneurs on their marketing strategies and plans. The idea of taking nothing but a thought and turning it into something more kept me up until about 3:30AM when the final frame was complete.

From there, I turned it into something digital:


Ugly right? 

I know. I’m not a designer…

But sometimes you just have to get the framework moving to be able to clearly communicate the vision and idea around what you’re looking to accomplish. So that’s what I started with.

I then lay in bed wondering how I would turn this idea into something more. I knew then that it would take a while, little did I know the journey I’d go on before we got to launch.

Fast forward 1 year and a few month through hours of design, technical adjustments, system changes, beta testing and iterations; Crate is live.

Behind the scenes, we’re a duo; David Fudge and myself. David is the CTO and lead developer on the project and I’m the guy who’s tasked with everything from tech support to Q&A.

On October 16th a friend, Violeta Nedkova, shared Crate on Product Hunt and the app we poured months of effort into was officially in the wild. If you’re unfamiliar with Product Hunt, it’s a website that curates of the best new products, every day.

On the day we launched, we were overwhelmed by the outpour of love and support from the community. I kickstarted the conversation with a single post:

Product Hunt - Mase

Within a few seconds, our entire day was going to change.

I was forced to cancel meetings and for the first 5 hours of the day, I didn’t drink a cup of coffee or eat a bite of food. As someone who has had a couple products listed on ProductHunt in the past, I knew things were going to get crazy. And that they did…

During our first hour of being hunted on Product Hunt, we saw a surge of traffic:


So much so, that we had a big “Uh Oh” moment when we realized we weren’t able to handle all the incoming requests. For 10 minutes, we would have to upgrade our servers and the site would be down. We felt a bit like this…

But that was short lived as the feedback continued to pour in:

Screen Shot 2015-10-20 at 1.26.41 PM

People liked us, they really liked us!

Product Hunt (Comment) - Crate

After spending months in beta with about 50-80 active users, this launch was a big validation for what we’ve been doing and a confirmation that what we’re heading in the right direction. Our metrics after being launched on Product Hunt were beyond what we expected. To start with, we battled back and forth for the #2 spot over the course of the day but finished at #3:

Screen Shot 2015-10-20 at 12.49.57 PM

Here’s a quick rundown on what we achieved…

User Metrics:
405 new users
151 returned to the site after signing up
102 returned over the weekend

Crate & post totals:
163 new crates built
307 crates edited

Crate/Twitter totals:
521 shares to direct to twitter
124 posts queued to buffer

Product Hunt Metrics:
310+ upvotes (#3 of the day)
35 comments (#2 of the day)

Feedback from folks:
6 user suggestions
100+ congratulatory tweets/emails/texts/calls

All in all, we were more than pleased with the boost we received from this Product Hunt launch. We know that this is just the beginning and while some would sit back and start pulling out the champagne, we see that there’s lots more work to do with Crate.

David has briefly covered our roadmap in an earlier blog post but that’s just of a few things we have planned. We want to help people share and create better stories. Whether that’s through social media or written word, we’re excited for the future of Crate and the other platforms we’re going to be bringing to life in the coming months.

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