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The Ultimate Content Curation Guide And How The Ridah Technique Can Help

Today, I’m going to show you how Crate can take your Content Curation abilities to the next level. Content curation is one of the best ways for people to build a following on social media and gain authority within an industry. Content curation is the act of sifting through content in a variety of different channels and platforms to uncover the content that your audience would find useful.


In this blog post, I’m going to share with you one of the best techniques I’ve found to curate quality content online. In particular, I’m going to share how you can use Crate to grow your following by a substantial amount every single day and save time from hunting for content.

This blog post is a must read for any content marketer.

We’re going to dive into the definition of content curation to ensure you’re on the same page. From there, I’ll be diving into some stats about the power of content curation and finally I’ll be sharing a special technique. A technique that I wish someone would have shared with me when I first jumped on Twitter or started curating content for newsletters. It’s called the Ridah Technique.

Sick name right?


Let’s get to it…

What Is Content Curation?

When discussing content curation, the definitions differ depending on the source.

But the one I like most is from Rohit Bhargava:

Content curation is when someone continually finds, groups, organizes and  shares the best and most relevant content on a specific issue online.

Put in simple terms:

It’s the act of finding and sharing great content.

The idea of curation has been around for years. It’s something that humans have found useful and valuable in other areas for centuries. Whether we’re looking at those who curate the works of art for an exhibit or the editors who curate the stories for our favorite magazines, we rely on the beliefs and curation skills of others for determining the information we deem valuable and of interest.

The internet is just arming everyone with the ability to be a great curator.

Whether it’s curating music, products, articles or pictures; the world of curation is all around us.

But what does that mean for marketers?

Keep reading. I’ll show you…

How Content Curation Can Help Your Brand Generate Awareness, Drive Engagement & Increase Sales

Recent studies have found that content curation can play a key role for social media success.

According to a recent report, most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers.

That’s a lot of content.

But is it worth it? 

Here’s what research from Dan Zarrella showed us:

The proof is in the pudding.

If you want to increase your followers on Twitter, increase the number of quality links you share.

Once you have these followers, it’s time to capitalize on your audience by implementing content marketing efforts that can lead to moving your audience through the buying cycle.

While content curation is seen as a valuable approach, Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should.

In other words:

Marketers need a solution that makes it easy to find and share quality pieces of content.

How To Find Great Content To Share On Social Media

Now that you know that finding and sharing content can drive results, it’s time to learn how to do it.

Before you start committing to curation, you need to understand your audience.

What content do they want?

What resources do they already browse?

What social accounts or newsletters do they already follow?

Use this information to guide the approach and types of content you share. For example, if you’re in the world of fitness, you might find that your followers are increasingly starting to follow Yoga accounts. If that’s the case, you’re going to want to find a handful of yoga blogs or newsletters to follow closely.

But how do you know what content is worth sharing?

I like to leverage RIDAH Technique For Content Curation:


Relevance. Interesting. Different. Authoritative. Hot.

Relevance – You want to ensure that the content you’re distributing is directly related to your business, story and audience. If you’re in healthcare, don’t waste time sharing articles about accounting. Keep your content on topic.

Interesting – It’s also important that you’re not sharing information that your audience already knows. You need to be on the hunt for content that will provide your audience with value and is worth clicking.

Different – Don’t take the same approach as everyone else. If you see an article being shared by 100 people you follow, it’s likely that your followers have already seen it as well.

Authoritative – Seek out content from websites that already have established a sense of authority in your industry or in the eyes of your audience.

Hot – If something is fresh off the press, aligns with the first few requirements, and generating buzz – it’s hot! Share content that is on the verge of going viral to be one of the firsts to share it.

How Do You Use The RIDAH Technique With Crate?

The technique isn’t really that complicated.

You’re going to use your own understanding of your space or industry to add elements to a Crate that follow the RIDAH technique.

Let’s take the fitness approach a bit further and showcase how it would work here…

When using Crate, you can add the following tags to help guide your results:

  1. Keywords: Crate finds articles using these key words within them.
  2. @Usernames: Crate finds the articles shared by this user.
  3. Domains: Crate finds the best articles shared on this domain.

A general understanding of the fitness industry will help you in adding keywords. Here’s an example of an ideal Fitness Crate:


As you can see, it’s filled with both Handles, Keywords and Domains.

But to do this, you need to know your industry.

Let’s run with the fitness example..

To start, you want to find users who already share RIDAH style content. To do this, I’d use a tool like Followerwonk to uncover influencers and then include them in my Crate. Another option is a simple Google search for the top Twitter accounts in a specific industry:

Twitter Accounts - Google

Once I’ve identified them, I would add those who share articles on the regular to my Crate. You don’t want to fill your Crate with people who don’t actually share content online as Crate uses their share behavior on Twitter to guide the results.

Once that’s complete, I’d look for authoritative websites (see the A in RIDAH) that could also be included in my Crate. A quick Google search for Fitness Blogs or Health Blogs will give you a list of the most popular sites. Include them in your Crate as well.

Once you’ve built this Crate, it’s time to press “Build” and let your results start flowing…

Within a few seconds (maybe minutes) you’ll start seeing the results:


Now that your Crate is filled, it’s time to start viewing the results and scheduling posts.

Buffer conducted a study that highlights some of the most popular times to tweet worldwide:

Combine this insight with the RIDAH Technique and your content will be optimized for reach and quality.


Here’s what I want you to do right now.

Sign into Crate and add 6 research-backed tags that are built on the RIDAH technique.

Use relevant, authoritative & interesting domains, plug in different usernames that are sometimes underrated and always sharing hot content with their followers. From there, I want you to start scheduling that content to be shared and comment to let me know how much time it actually took to do it. We have a bet around the office on how fast someone can curate content once their Crate is set up.


6 responses to “The Ultimate Content Curation Guide And How The Ridah Technique Can Help”

  1. […] The Ultimate Guide to Content Curation On Twitter […]

  2. […] act of curating content on Twitter is one of the most popular forms of content curation. It’s one of the most popular approaches to […]

  3. Galit Zamler says:

    Thank you for this guide about content curation and how it can help drive engagements. I believe that TimelyPick can help find easily great content to share, since you can find there the latest most popular content on certain topics.

  4. […] Content curation is all around us. Brands can use it. Individuals can use it. Media can use it. But it’s not easy. […]

  5. […] Content curation is the act of sifting through the noise to find the signal. The best content curators understand that content curation isn’t about content aggregation. It’s not about sharing for the sake of sharing – it’s about finding content that will educate your audience and in most cases, uncovering content that your audience hadn’t come across before.  […]

  6. […] Content curation is the act of sifting through the noise to find the signal. The best content curators understand that content curation isn’t about content aggregation. It’s not about sharing for the sake of sharing – it’s about finding content that will educate your audience and in most cases, uncovering content that your audience hadn’t come across before. […]

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