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Crate Best Practices: How To Curate Great Content

Crate delivers content suggestions surrounding the articles you should be sharing online. Rather than spending hours hunting and digging for great content – Crate makes it easy by taking a variety of tags and using them to identify the signal in the noise.

Here are some of the best practices for building a great Crate and curating great content:

Create multiple Crates for multiple topics

Instead of creating one Crate that includes marketing influencers, fitness blogs, Soccer keywords and growth hacking websites – create individual Crates for each topic. For example, to discover great content about marketing I would upload search tags that include websites that write about marketing, the usernames of people who share great links on the topic and keywords from the industry:


A Popular Crate: Your Favorite Websites

Unlike an RSS feed that will bring in everything from these sites, Crate will bring in the best blog posts based on their share count, the date the content was posted and its level of engagement. Fill your Crate with some of your favorite websites so you don’t have to open up 20 different tabs to find content:


Use a variety of topic-specific keywords

Variety is king! Instead of creating a Crate that only includes one or two keywords, add 4 or 5 to give yourself a diverse pool of content. Someone who wants content all about Growth Hacking might build a Crate that includes keywords like this:


Use a variety of topic-specific keywords rather than  vague phrases

Instead of just writing Marketing as a keyword, use Startup Marketing  Growth Marketing, SEO Marketing, Content Marketing, Digital Marketing, etc… Be specific. Remember – Niche to win! 

Include @usernames of people who share lots of links

Otherwise, you will see limited results in your Crate stream. A Crate that includes the Pope’s twitter handle and Mark Zuckerberg isn’t going to give you great results because neither of them share lots of links on Twitter.

What Can I Expect In My Crate Feed?

If you set up your Crates appropriately, you will see results in your stream within a few minutes (maybe seconds). Once your content starts pouring in, identify the links and articles that are relevant to you and determine what’s worth sharing. It will show up like this:

Screen Shot 2016-04-30 at 11.04.16 AM

Crate uses several methods to identify which content should be delivered. You can either share the content immediately or add the content to your Buffer queue. To save you time of coming back to Crate time and time again, we’ve created a schedule function that allows you to schedule content to be shared in the future instead of being forced to share it right away.

Click “Schedule” after the Crate dialog appears and you will be able to schedule the content to be published later in the week or even month:


Rinse & Repeat! 

Using Crate, you can schedule content for the entire week within less than 10 minutes. Stop hunting, digging and searching for great content online – let Crate take control of your curation habits and act as your digital social media sidekick. Get started today.

3 responses to “Crate Best Practices: How To Curate Great Content”

  1. tbsbet says:

    Content is king. And if you are interested in marketing your business using social media, it is important to generate original content.

  2. […] consider creating a single crate with the top websites you follow. This is a best-practice tip from Crate which lets you have a single feed with all the best content from trusted […]

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