How To Fix Your Twitter Presence In 60 Minutes Or Less
Let’s be real, no one really wants to audit their Twitter presence.
You’ve got a to-do list a mile long you need to work through, not to mention a second list with all the new projects you actually want to take on. Blocking off time to fix up your Twitter game isn’t exactly at the top of either list.
What if I told you it didn’t have to be as excruciating as you’re probably thinking?
The truth is, all you really need is an hour. If you can spare just 60 minutes, you can save hours and hours of Twitter work going to waste.
In 60 minutes, you’ll know what content your followers actually want, how to deliver what they’re looking for in a way that encourages engagement, and how you can best set up your profile to up those engagement numbers even more.
I’d say that’s a fair trade, right?
To pull it off, we’re going to focus on three core Twitter to-do’s you need to tackle:
- Auditing your profile.
- Auditing your followers.
- Auditing your content.
The goal here is to arm you with the insights and tactics you need to one up your Twitter game within the hour.
Let’s get started!
1. Auditing & Reviewing Your Profile
If you want to make sure your efforts aren’t going to waste, the first thing you need to do is to get the house in order. SInce your profile is what represents you, you want to make sure anyone that finds their way there isn’t running away disappointed in how basic or vague you are.
Update Your Profile Picture.
People like to engage with other people.
This isn’t old news.
If you’re rocking the generic egg avatar and classic blue profile cover image, I’m sorry but you’re going to get about zero traction on anything you do in the Twitterverse.
Even though Twitter updated the egg profile picture to an even more generic grey avatar, the concept is still the same…
No one wants to talk to an egg on Twitter.
Chances are you’d never actively decide to follow to any of those profiles, let alone engage with the content they share. That’s exactly why Twitter users with profile pictures have 10x the amount of followers than those who don’t.
If you’re rocking the default egg, update that ASAP. Even if you’ve already got a picture in there now, check out this blog post on growing and keeping an engaged Twitter audience to learn how to find the perfect profile picture for Twitter.
Don’t Ignore Your Cover Photo
The real opportunity I still see a lot of Twitter users wasting is their cover photo.
Think about it…
Twitter is giving you a massive space at the forefront of your profile to put literally any graphic you want. If your eyes don’t absolutely light up when you think about that, allow me to shed some light on how you can take advantage of this.
Rather than just rolling with an aesthetically pleasing stock photo of a forest you found on Unsplash, use it to tell your profile visitors a little something about you.
It doesn’t have to be extensive.
You’re just trying to convince any cold traffic you’re bringing in that they should follow you.
For example: If I’m sharing digital marketing content, and a few fellow digital marketers land on my profile, there’s a good chance this cover photo will catch their eye and encourage them to hit the follow button.
Maybe they don’t immediately scramble to hit follow when they see it, but I’ll guarantee it helps more than a standard blue rectangle to tell people what you’re all about.
Stay Authentic With Your Bio
Twitter only gives you 160 characters to work with when it comes to your bio, so you have to keep it short and sweet. Tell them what you do, tell them where you do it, and give them a little bit about who you are as a person.
Remember, people like people.
I’m a basketball junkie. If the New York Knicks win, my day instantly becomes great. Naturally, I always make sure to plug this little fact about me in every bio I write, Twitter included.
When I first got into the digital marketing scene I managed to get myself into a Facebook group with some industry heavy hitters in it purely because I was a Knicks fan. One of the admins ended up on my Twitter profile, saw the part of my bio about basketball and the Knicks, then instantly accepted me.
The key is to just be you.
Authenticity is what leads to fellow Twitter users taking enough of an interest in you to follow you and engage with your content.
Relationships are key on Twitter, and that all starts with how you actually present yourself. We hit publish on a post recently that was all about why you should focus on engaging with your followers first and foremost.
2. Understanding & Engaging Your Followers
Once you’ve got your profile all set up, it’s time to get a feel for what content your followers (and future followers) actually want to see. If you’re not sharing tweets that resonate with your audience, your engagement numbers are going to reflect that.
It’s pretty simple really. If they don’t care about the content, they skip it. If they do care about the content, they don’t skip it. They engage with it.
Find Out What They’re Actually Interested In
If you want your followers to engage with what you’re posting, you need to be posting content they actually care about. You can be sharing picture-perfect tweets, but if they’re about something your audience has no interest in they’re going to fall flat.
We don’t want content falling flat.
The easiest place to start is your Twitter Analytics dashboard. Head to analytics.twitter.com and check out the Audiences section at the top of the page. From there, you’ll see a snapshot of what the majority of your followers are interested in.
Based on that research, I can see that my followers are into technology, entrepreneurship, marketing, and music. Using those insights, I know that any content I share about those four topics is likely to resonate and result in some solid engagement numbers.
Find Out What Are They’re Tweeting About
Analytics are a fantastic start, but they can be fairly vague at times. Just take a look at that chart above of what my followers like…
“Business and news”
There’s a lot of grey in there. Are they interested in content marketing, cryptocurrency, hip hop, Fortune 500 companies, side hustling, startups… It can be tough to tell at times.
A quick tactic you can run with is looking at your top followers profile’s to see the actual tweets they’re posting, retweeting, and liking.
After all, if they’re engaging with that content, it’s safe to assume they’re interested in it. If they’re retweeting a lot of entrepreneurship-focused content, there’s a good chance any tweets you share about entrepreneurship will catch their eye.
Understand When They’re Most Active
If a tweet gets tweeted and no one’s there to see it, did the tweet really get tweeted?
Every single day, around 500 million tweets are sent out. This means a Twitter user’s feed is literally changing by the second. To crack the timeline and actually get your tweets seen, there are two things you can do:
- Tweet when your followers are most likely to be on Twitter.
This one’s pretty straightforward. If your followers aren’t on Twitter when you’re tweeting, the chances of them seeing your tweet are slim to none.
The folks at Buffer put together a fantastic resource you can use to figure out when you should be tweeting and why that you should definitely check out.
- Get yourself featured in the “In case you missed it…” section.
Ever feel like you see the same faces at the top of your timeline whenever you open Twitter? It’s not coincidence that these are the folks you typically interact with most.
While the Twitter timeline is still chronological unlike Facebook, Instagram, and LinkedIn, they do pull together a section of tweets you’re most likely to engage with based on your past actions.
If your followers are consistently engaging with your content, the timing of your tweets will start to matter less and less. Once Twitter pegs you as an account they like, your tweets will get the extra boost you need to keep them top of mind.
3. Understanding & Reviewing Your Content
So at this point you’ve gotten your profile all set up and optimized, and you’ve built up that understanding of what your followers are interested in. Now for the fun part…
It’s time to deliver that quality content.
You already know what you want to be sharing, and you’ve positioned your image in a way that encourages engagement. The only question now is how to actually pull it off.
Always Provide Value First
Plain and simple, if you’re not providing value to your followers on Twitter, you’re not going to see the results you want. If all you do is blast out random thoughts you had while sipping your morning coffee, you’re going to have to be pretty damn creative and hilarious to build up an audience and keep them engaged.
Look back at the insights you found on what your followers are actually interested in and what types of tweets they’re typically engaging with. From there, start finding quality pieces of content that fit these interests and share them with your audience.
Time is precious though…
Rather than flipping through a ton of websites and blog posts looking for the best ones, sign up for a content curation tool like Crate and have the best pieces of content delivered straight to your dashboard.
Optimize Your Tweets For Engagement
First things first, avoid messy tweets. If your tweets are jam-packed full of hashtags and mentions, your followers are going to scroll right past.
Hashtags are great, and you shouldn’t absolutely be using them, but too many hashtags will actually decrease your engagement rates. The rule of thumb to follow is go for either one or two hashtags in every tweet. No more, no less.
Don’t Be Scared Of White Space
What’s easier to consume, a massive block of text, or that same text split up into easily digestible pieces? My money’s on the second one.
Compare a blog post like this one to a page from the last university textbook you read. Which is more likely to not put you to sleep? Unless you’re in love with textbooks, you’re probably going to say this post.
People like white space.
We have a short attention span.
White space like this lets us skim.
It’s also not super intimidating.
We know we can consume it quickly.
It’s why short tweets are easier to read than those long paragraphs from your textbook. You don’t have to commit a ton of time and effort just to read the tweet itself.
When you’re sharing your tweets, steer clear of the standard text blocks. Don’t be afraid to bring your call to action down to its own line. Make your tweets easy to digest and you’re going to drive more engagement because of it.
Now Over To You…
There you have it. Your 60 minute Twitter audit step-by-step guideline.
Put it all into action and see where it takes you.
Fix up that profile, dig into your followers more than you ever have before, and start crafting those tweets like a pro. Make sure you don’t rush through it all either. Trust me, 60 minutes is enough time for you to really put some thought into each section.
Don’t forget, consistency is key when it comes to tweeting.
Rather than having to block off time to scroll through blog post after blog post, sign up for a free Crate account and have the top posts delivered straight to you.
As always, hit me up on Twitter and let me know what you think.
What’s working best for you? What other tools do you use that are making your Twitter process simpler? No matter what it is, I’d love to hear about it.